![]() That’s partly due to the fact that surveys are usually more “serious” in nature and there’s often not much room for playing with alluring titles, especially if you’re questioning people about a sensitive or socially important topic. Unlike online quizzes, where a compelling quiz title is your best chance of getting the potential takers to pay attention, with surveys it all depends on your survey introduction. That first step is often referred to as the survey introduction and it’s your best shot at persuading a potential respondent to set a few minutes aside for completing your survey. Whether you’ve received a survey via email, stumbled upon it on social media, or were required to take it on a particular website, you made the decision whether to take it based on the first screen you saw, right? With online surveys, as well as in life, first impressions are often all that matters.
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